Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: you rank first in Ireland for "solar panels mayo" and it carries almost all of your traffic, a genuinely strong result. But your own dedicated Mayo installation page ranks 24th for the identical phrase, behind your homepage and behind four other pages of your own. And two sections on the homepage load broken: your "Google Client Reviews" heading shows no reviews underneath it, and your client-logo carousel displays your own logo six times over instead of real client names. It's all detailed below, with what to do about each one.
Your site ranks for 18 searches in Ireland and pulls in roughly 1,900 visits a month, by far the strongest of any site we've reviewed this month. Almost every one of those visits comes from a single search, and instead of one page owning it cleanly, six different pages on your own site are all trying to rank for it.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels mayo (homepage) | 3.6K | 1st. Carries nearly all your traffic. | 1st |
| solar panels mayo (dedicated install page) | 3.6K | 24th. This is the page that should own the term. | 24th |
| solar panels mayo (three further pages) | 3.6K | 44th, 80th and 92nd. All competing for the same phrase. | 44th+ |
| solar panels wexford | 210 | 70th, one of the counties you list as served. | 70th |
| solar panels westmeath | 390 | 27th and 56th, two pages, neither close. | 27th |
Ranking first for your home county is a real result, and the site earns it fairly, real trust badges, an established date, SEAI approval, all in the first screen. The pattern underneath is what needs attention: six of your own pages target the identical phrase, "solar panels mayo", and the site has never repeated that formula anywhere else. Wexford, Kerry, Dundalk and Westmeath all appear in your rankings, and none of them are close to a usable position.
The Mayo win proves the formula works. These are the specific gaps stopping it from repeating elsewhere, and from converting visitors once they land.
This is not a design problem. The homepage already has real trust badges, a map, a genuine address and an established date shown clearly. These are two broken widgets and a page-consolidation job, steady monthly work, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the monthly work that repeats the Mayo formula elsewhere.
Wexford, Kerry, Dundalk and Westmeath add up to around 940 people a month typing solar searches for their own county into Google, on top of the 3,600 a month you already win in Mayo. Right now you capture almost none of that 940. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your keyword count fell 5.3% over the last month. You're winning the biggest prize on the board right now, Mayo, but a site this reliant on one search is more exposed than it looks if a competitor decides to properly contest it.